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South Africa urged to diversify trade facing global challenges

At the World Union of Wholesale Markets conference in Johannesburg, the focus was on South Africa's economic stability amidst global crises. Khaya Sithole, a chartered accountant, emphasized the need for Africa to reassess its production and trade strategies. He highlighted the reset in Africa's relationship with global players, urging a model that leverages the continent's strengths and addresses its challenges. Without a clear path forward, Africa risks continued exploitation and vulnerability to global politics.

Ayabonga Cawe from the International Trade Administration Commission of South Africa expressed concerns over export bans and restrictions. He stressed the importance of self-sustainability and increasing exports to generate foreign exchange. The current geopolitical landscape presents challenges that South Africa has limited control over, complicating the pursuit of economic stability.

Despite these challenges, Cawe noted opportunities in Asian markets, particularly in China and India, as South Africa seeks to diversify beyond traditional markets in North America and the Eurozone. He acknowledged the risks of market concentration but saw potential in expanding trade relations with Asia.

Cawe addressed the existential crisis South Africa faces in expanding market access and diversifying exports. The agricultural sector needs a conducive environment for investment, especially in technology that enhances production efficiency and job creation. While South Africa's vertical integration in agriculture is notable, it also introduces vulnerabilities, such as the ripple effects of geopolitical issues like citrus black spot in Europe.

Source: Farmer's Weekly